Wolfe Child

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I’ve always loved fashion and shopping but nothing ever prepared me for the obsession that is baby clothes. There is way too much cuteness out there. I hardly even care what I wear anymore, I have way more fun putting together Cielo’s outfits. My latest hobby involves filling my virtual shopping carts with every article of teeny tiny garments I lay my eyes on and then restraining myself from hitting “purchase” on all of it! Let me tell you friends, it is hard! I’ve been discovering so many baby boutiques online that make unique and darling clothes for little ones…and I want it ALL! I’m especially smitten with Wolfe Child by Illinois-based designer, Claire Wolfe Bookmeier. Each piece is handcrafted to adorable perfection. Head over to the Wolfe Child shop to see more.

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In the Skype Studio: How social media transforms ideas and movements

TED Blog

Last week, Vladimir Putin made a surprise visit to Crimea, giving a controversial speech that posited Russia’s annexation of the peninsula as part of historical tradition. In March, when Crimea first voted to become a part of Russia, TED Fellow Ed Ou was there. He shared what he saw on the ground—Russian flags being hoisted over a military base—during a Skype conversation with Jehane Noujaim and Karim Amer, makers of the Oscar-nominated documentary The Square; Bahia Shehab, Egyptian street artist and TED Fellow; Anwar Dafa-Alla, the organizer of TEDxKhartoum; and Brian Ries, Mashable’s real-time news editor.

Above, watch this fascinating conversation in the lobby of TED2014, about how social media shifts the power dynamics of social movements, allowing individuals to tell their own stories above and beyond what the government and traditional media have to say.

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Inspiration From Across The Category Fence

Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Quick Read: Sometimes, the best idea for a brand campaign might be just around the corner, albeit with another category. Even when the core of the campaign idea is ‘Originality’. And perhaps rightfully so.

Inspiration from across the category fences is no new news. But that’s no excuse why we should take such instances for granted. Some recent examples of brands taking inspiration from other categories and appropriating them in a way that is relevant to their campaign idea/ brand personality. Virtual High Five (Coke – KLM) In May 2013, Coke had this huge hit campaign that ‘connected’ people from different countries (India – Pakistan) through what it called as ‘Small World Machines’.

Cut to this year (Sep 2014),  KLM gave a reason for Amsterdam and New Yorkers to ‘get connected’ through this Virtual High Five campaign.

As this article says, KLM’s deployment of this idea is clever because…

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5 Offbeat Ways To Find Great Sales Reps

Finding great sales reps — reps with the ability to take your business to the next level — is awfully hard to do. How can you possibly size up a sales candidate in a series of interviews? How can you really know how hard a complete stranger is willing to work, how he responds under pressure, how he handles adversity? How can you evaluate her creativity, organizational skills, and ability to learn and adapt to ever-changing situations?

It’s not easy, which is why sales recruiting and training usually becomes an exceedingly expensive and time-consuming endeavor. Here are a few ways to recruit sales talent that may ease the burden considerably:

1. Hire Smart
A man I knew who ran a very successful building supplies business always hired the smartest people he could find. His sales force included former college professors, CPAs, and anybody who did anything as long as they were off-the-charts brilliant. His attitude was, people smart enough to split atoms could learn how to sell lumber and drywall. It worked.

2. I’ll Take It! – and You
When you open your wallet, open your eyes to the recruiting opportunity! Over the years I’ve encountered many star sales reps that were hired because they sold something to the owner or a key executive. The person who impresses the hell out of you while selling you a car, a pair of shoes, or an insurance policy could be your next superstar.
3. Eat It Up

Waiters and waitresses often have sales talent that they themselves aren’t even aware of. Restaurant staffers deal with every type of person under the sun, think on their feet literally and figuratively, juggle problems, provide stellar service, and work extremely hard. These are all very important attributes of successful sales reps. In addition, people in these jobs are usually money-motivated, which helps enormously in a commission sales environment.

Credit: Brad Shorr, http://www.forbes.com/sites/allbusiness/2013/10/14/5-offbeat-ways-to-find-great-sales-reps/