Inspiration From Across The Category Fence

Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Quick Read: Sometimes, the best idea for a brand campaign might be just around the corner, albeit with another category. Even when the core of the campaign idea is ‘Originality’. And perhaps rightfully so.

Inspiration from across the category fences is no new news. But that’s no excuse why we should take such instances for granted. Some recent examples of brands taking inspiration from other categories and appropriating them in a way that is relevant to their campaign idea/ brand personality. Virtual High Five (Coke – KLM) In May 2013, Coke had this huge hit campaign that ‘connected’ people from different countries (India – Pakistan) through what it called as ‘Small World Machines’.

Cut to this year (Sep 2014),  KLM gave a reason for Amsterdam and New Yorkers to ‘get connected’ through this Virtual High Five campaign.

As this article says, KLM’s deployment of this idea is clever because…

View original post 206 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s